sales process

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depending on customer cases

FRESH ACTIVE

The Fresh active ™ range is designed to allow customers to create their own personalized skincare by combining a base cream with three active ingredients. This range is available over the counter, with the help of an advisor, or under the recommendation of an AI skin diagnosis via a selfie on the ABBI connected mirror or a QR code.

Step 1: Customer Welcome

  • The customer is greeted by an advisor or can freely explore the products.

Step 2: Exploring the Range

  • The customer discovers the Freshactive range at the point of sale. Testers are available to test the base creams and active ingredients.
  • An advisor can present the different possible combinations and explain the benefits of each asset.

Step 3: AI Skin Diagnosis (Optional)

  • The customer can choose to make a skin diagnosis via the ABBI connected mirror or by scanning a QR code with their smartphone.
  • AI diagnostics provide a recommendation of combinations tailored to the customer's specific needs.

Step 4: Selecting Assets

  • Based on the client's preferences or skin diagnostic recommendations, the client selects a cream and three active ingredients.

Step 5: Validation of the Purchase

  • The advisor validates the selection with the customer, answers their questions, and proceeds with the payment.

Step 6: Directions for Use

  • The advisor offers advice on how to combine the active ingredients with the cream to adapt the treatment from day to day.

INLAB

The IN LAB™ range offers tailor-made treatments, formulated in the laboratory according to the results of a skin diagnosis carried out by AI via a selfie on the ABBI connected mirror or a QR code. The products are then delivered to the point of sale or to the customer within 72 hours.

Step 1: Customer Welcome

  • The client is welcomed and informed of the tailor-made care options available.

Step 2: Carrying out the Skin Diagnosis

  • The customer is invited to carry out a skin diagnosis via the ABBI connected mirror or by scanning a QR code with their smartphone.
  • AI diagnostics analyzes the customer's selfie and generates a personalized recommendation.

Step 3: Presentation of the Recommendation

  • The advisor presents the results of the diagnosis to the client and explains the composition of the treatment recommended by the INLAB range.
  • If necessary, adjustments can be discussed to meet client preferences.

Step 4: Confirmation of the Order

  • The advisor informs the customer of the 72-hour delivery time and proceeds with the payment.
  • Once the payment is complete, the advisor changes the order status to "validated" on their dashboard to start preparing the order.

Step 5: Order Tracking

  • The customer receives an order confirmation by email, including a link to follow the progress of the preparation of their product.

Step 6: Delivery and Use

  • The treatment is delivered to the point of sale or to the customer's home within 72 hours of ordering, with instructions for use and personalized advice.

INSTORE

The IN STORE™ range offers a point-of-sale machine that can formulate a tailor-made cream in less than 10 minutes according to the customer's preferences or the recommendations of the skin diagnosis carried out by AI via a selfie on the ABBI connected mirror or a QR code.

Step 1: Customer Welcome

  • The customer is welcomed and informed of the possibility of creating a custom cream in store.

Step 2: Performing the Skin Diagnosis (Optional)

  • The customer can choose to carry out a skin diagnosis via the ABBI connected mirror or by scanning a QR code with their smartphone.
  • AI diagnosis provides personalized recommendation for cream formulation.

Step 3: Using the INSTORE Machine

  • The customer is guided to the INSTORE machine where he can select the capsules according to his preferences or select the capsules according to the recommendations of the diagnosis.
  • The advisor places the selected capsules in the INSTORE machine then takes a photo to keep track of the composition of the cream.
  • The machine formulates the custom cream in less than 10 minutes.

Step 5: Directions for use and follow-up

  • The advisor can provide advice on the optimal use of the product.