sales process
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depending on customer cases
FRESH ACTIVE
The Fresh active ™ range is designed to allow customers to create their own personalized skincare by combining a base cream with three active ingredients. This range is available over the counter, with the help of an advisor, or under the recommendation of an AI skin diagnosis via a selfie on the ABBI connected mirror or a QR code.
Step 1: Customer Welcome
- The customer is greeted by an advisor or can freely explore the products.
Step 2: Exploring the Range
- The customer discovers the Freshactive range at the point of sale. Testers are available to test the base creams and active ingredients.
- An advisor can present the different possible combinations and explain the benefits of each asset.
Step 3: AI Skin Diagnosis (Optional)
- The customer can choose to make a skin diagnosis via the ABBI connected mirror or by scanning a QR code with their smartphone.
- AI diagnostics provide a recommendation of combinations tailored to the customer's specific needs.
Step 4: Selecting Assets
- Based on the client's preferences or skin diagnostic recommendations, the client selects a cream and three active ingredients.
Step 5: Validation of the Purchase
- The advisor validates the selection with the customer, answers their questions, and proceeds with the payment.
Step 6: Directions for Use
- The advisor offers advice on how to combine the active ingredients with the cream to adapt the treatment from day to day.
INLAB
The IN LAB™ range offers tailor-made treatments, formulated in the laboratory according to the results of a skin diagnosis carried out by AI via a selfie on the ABBI connected mirror or a QR code. The products are then delivered to the point of sale or to the customer within 72 hours.
Step 1: Customer Welcome
- The client is welcomed and informed of the tailor-made care options available.
Step 2: Carrying out the Skin Diagnosis
- The customer is invited to carry out a skin diagnosis via the ABBI connected mirror or by scanning a QR code with their smartphone.
- AI diagnostics analyzes the customer's selfie and generates a personalized recommendation.
Step 3: Presentation of the Recommendation
- The advisor presents the results of the diagnosis to the client and explains the composition of the treatment recommended by the INLAB range.
- If necessary, adjustments can be discussed to meet client preferences.
Step 4: Confirmation of the Order
- The advisor informs the customer of the 72-hour delivery time and proceeds with the payment.
- Once the payment is complete, the advisor changes the order status to "validated" on their dashboard to start preparing the order.
Step 5: Order Tracking
- The customer receives an order confirmation by email, including a link to follow the progress of the preparation of their product.
Step 6: Delivery and Use
- The treatment is delivered to the point of sale or to the customer's home within 72 hours of ordering, with instructions for use and personalized advice.
INSTORE
The IN STORE™ range offers a point-of-sale machine that can formulate a tailor-made cream in less than 10 minutes according to the customer's preferences or the recommendations of the skin diagnosis carried out by AI via a selfie on the ABBI connected mirror or a QR code.
Step 1: Customer Welcome
- The customer is welcomed and informed of the possibility of creating a custom cream in store.
Step 2: Performing the Skin Diagnosis (Optional)
- The customer can choose to carry out a skin diagnosis via the ABBI connected mirror or by scanning a QR code with their smartphone.
- AI diagnosis provides personalized recommendation for cream formulation.
Step 3: Using the INSTORE Machine
- The customer is guided to the INSTORE machine where he can select the capsules according to his preferences or select the capsules according to the recommendations of the diagnosis.
- The advisor places the selected capsules in the INSTORE machine then takes a photo to keep track of the composition of the cream.
- The machine formulates the custom cream in less than 10 minutes.
Step 5: Directions for use and follow-up
- The advisor can provide advice on the optimal use of the product.
